What started as a bold idea and a handheld camera has grown into a movement that’s redefining how brands show up in the real world.
2012
Olly and Alex met as neighbours — two kids obsessed with filming YouTube videos and chasing ideas that felt bigger than their back gardens.
October 2022
Fast forward a decade. After school, we reconnected over side hustles, business ideas (some smart, some wild), and a shared drive to build something real.
November 2022
We launched our first creative venture — Explandore. Armed with a phone, a vision, and hundreds of cold calls, we signed our very first client.
February 2023
We kicked off our first TikTok channel, creating raw business content from bedrooms and busy streets — chasing views, testing formats, learning fast.
March 2023
The views rolled in. Brands started reaching out. One of the first? EnergyBytes — asking us to produce street interviews. That moment changed everything.
july 2023
We found our sweet spot: street interviews. We doubled down, filming everywhere from London’s streets to Wimbledon. The demand kept growing — and so did our impact.
October 2023
We launched @Upbeat_Signs — a new TikTok channel with a bold look and sharper street content.
November 2023
With momentum building, we rebranded the agency as Upbeat Media — a name that reflected our energy, ambition, and commitment to creating real, reaction-led content.
April 2024
We hit the trade show floor, offering free custom street interviews to show brands exactly what we could do — raw proof over polished pitch.
may 2024
As projects scaled, so did our team. Upbeat hired its first editor.
june 2024
@Upbeat_Signs hit 100,000 followers — and the comments showed the content was connecting.
september 2024
Across summer, we cracked the virality code — achieving 85M+ views for clients by staying fast, reactive, and always culture-first.
october 2024
We levelled up. Brands like WeAreLittles, WiseTransfer, and Sony Music joined the roster — drawn in by the reach and relevance of our content.
january 2025
We began collaborating with experienced presenters and creators, sharpening our storytelling and expanding what street interviews could look like.
april 2025
A major milestone: 500 million views delivered for clients. Proof that real content works.
may 2025
Upbeat partnered with 3318 to launch a new offer: high-converting, brand-first TikTok Shop content — built with the same raw energy that got us here.
"We started Upbeat because we wanted to put something positive into the world. When we stumbled across street interviews, I realised that great advertising doesn’t need to be a polished script — it just needs to be real."
Olly, co-founder
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"What I love the most about what we do is the look on people’s faces when their website or store explodes with success. That feeling you get is so addictive that I can’t help but keep chasing it every day."
alex, co-founder
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