NFL & UFC
impact in numbers
160,000
Engagement
1,490,000
Views
N/A
Estimated Traffic
Connecting sports culture and fan energy for UFC and NFL London.
our goal
Our goal was to generate buzz and build hype around the upcoming UFC and NFL events in London. Through 3 high-energy street interview videos, we tapped into fan passion, sparked conversation, and even filmed with Paddy ‘The Baddy’ Pimblett - creating content that connects the events to the culture of the city.
our solution
Our solution combined authentic street interview content with Upbeat’s viral street signs - blending real fan reactions with bold, eye-catching visuals to capture attention, spark engagement, and organically promote the events. The result? Shareable content that feels both fun and real.
