Universal Music
impact in numbers
50,600
Engagement
420,430
Views
N/A
Estimated Traffic
Promoting James Bay’s new single with TikTok-native storytelling.
our goal
Our goal was to generate strong traction and excitement for James Bay’s new single ‘Up All Night’ by creating authentic and engaging content that connects fans online. We aimed to boost awareness, encourage sharing, and amplify the single’s reach ahead of its release.
our solution
Our solution was to produce a custom sign video on our TikTok channel, designed to capture attention instantly and engage viewers through relatable, eye-catching visuals. This tailored approach helped create buzz around James Bay’s single by tapping into TikTok’s viral energy and audience.
